What is Google Analytics?

Google Analytics is a free service from Google to find out visitor statistics from a website. Google Analytics may track visitors based on referring page information, including search engines, advertising, pay-per-click networks, email marketing, as well as links contained in PDF documents. When integrated with AdWords, Google Analytics is also useful for analyzing the effectiveness of AdWords ads placed on Google.

By using Google Analytics we can find out what ads and keywords are leading to our website. The Google Analytics application can be accessed through the address http://google.com/analytics/. Google Analytics is also used to determine the traffic density of websites/blogs. By using Google Analytics one can generate reports on website/blog traffic on a daily, weekly, or monthly basis. To register for Google Analytics, one only needs to have a Google account.

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